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NEW YORK — The euro-comfort market has seen a spate of recent executive changes in the U.S.Mephisto, Birkenstock and Sanita have all appointed new leadership in the past few months — and the new execs have been busy formulating new strategies.Below, Footwear News catches up with Mephisto USA President and CEO Mike Crosno, Birkenstock USA chief http://www.mbtshoesoutletinc.com Dan Bazinet and Sanita Clogs Inc. President Gene Kunde.When Mike Crosno was recently appointed president and CEO of Mephisto USA, his agenda was clear.His big priority for the first half of 2009 has been the launch of Sano, a collection of wellness footwear set to bow in April. “It’s my prime initiative so far,” said Crosno, who replaced Ron Martin.Although Mephisto will be up against category leaders such as MBT, Crosno said the brand’s walking-shoe roots give credibility to the rocker-bottom collection, set to retail from $250 to $300.“There is room for Mephisto, based on its history and heritage,” said Crosno, adding that Sano will help the brand expand into high-end running stores, a new distribution channel. In addition to bringing new customers into the fold, Mbt Outlet Crosno expects Sano to resonate with consumers already wearing Mephisto walking shoes.Crosno also said he believes his extensive experience will help bolster relationships with retailers. Most recently, he was SVP and brand manager for Phoenix Footwear’s Trotter and SoftWalk divisions, and prior to that, he was in sales at Munro. “Mephisto’s retail partners all know me,” said Crosno, which is an advantage in Birkenstock Clearance a tough economic climate.Despite the challenges ahead, Crosno said he is confident Mephisto will continue to grow steadily in the U.S. He acknowledged that the high euro was an issue for every footwear company, but that Mephisto only had to implement “modest” price increases on 2008.“It’s evident that the luxury segment for the fi rst time in a long time is being impacted,” Cheap Birkenstocks said Crosno. “But our loyal consumers appreciate, recognize and are willing to pay for quality. They’re intelligent in their purchasing decisions. [Mephisto] is not as much an emotional purchase as an investment.”Birkenstock USA is hitting the reset button.
Over the Mbt Sandals years, by succumbing to fashion trends, I’ve fallen face down into the trap of ‘fashion victimhood.’ A quick skim through photos taken over the couple of decades, reveal an appalling number of weird or ugly sartorial oddities I’ve adopted in the name of fashion.This summer offers a new set of traps. To help you avoid the distress of “Pictures Future,” follow, the below simple steps on how to wear this summer’s ‘must haves’:Slides: Prior to the summer of 2014, slides were only spotted by the pool. This year, they are appearing on catwalks Mbts and in fashion spreads as a legitimate option for summer footwear: Wear them with short shifts and refined statement jewelry. No shorts, and never with socks!Birkenstocks: Comfortable footwear, and as far as I am concerned, designed with post-orthopedic-surgery feet in mind. Nevertheless, they can be worn with slim cropped paths to compensate for the bulkiness of the shoes, or ankle-gazing pleated skirts, or Fitflops Sandals For Women skirts with deconstructed hems, and midi lacy pencil skirtsTrainers: white or in a myriad of colors — originally worn for specific sport disciplines like tennis or jogging — now can be worn with everything you think you shouldn’t: Couture dresses, pencil skirts, wide legged pants, culottes. Just match them with vibrant accessories.Mules: These throwbacks to the 1990’s, come in several styles. Difficult to Fitflop Shoes make a selection, because they are so easy to wear! Choose heel hight according to pant width or skirt length (With cropped pants wear chunky heels, and with wide legged pants match with stiletto style heels). Wear them with a shirt dress, a midi pencil skirt, or a skater skirt. But, never, ever with a bodycon dress.Cropped tops: Popular in the mid 80s; Fitflop Sandals they are back to haunt us. If you don’t have a tanned flat stomach you are kindly requested to avoid baring your skin. However, If you do have a tanned flat stomach, wear them with a pencil skirt, high-rise pants and only show a sliver of skin. If not, then wear the cropped top over a shirt, a tee-shirt or even a dress. Fitflop Never with low-waisted trousers or a skirt.Mom Jeans: this trend is also part of the 1990’s nostalgia. The new mom jeans is a hybrid of the familiar high-waisted skinny and our beloved boyfriend jeans. They look the most flattering in a vintage-inspired, medium-blue or light wash. But let’s be clear: These aren’t everyday jeans, and they won’t necessarily bring out the best in Birkenstock Shoes your body. Try them with a crop top or a man’s shirt knotted at the bottom, or layer the look with a cardigan that ends mid-thigh, or wear them with a blazer to give your jeans a more formal look.Culottes: Remember actress Ali McGraw of the 1970s “Love Story” fame? Do not replicate her look, just use her as an inspiration reference. Find Fitflop Sale a pair of wide-legged culottes that hit your mid calf — no longer. Pair them with a graphic sweater and heels (think sleek sandals or sharp pumps), a white shirt, and a sleek blazer with a cropped top under it. Neutral colors are best.Dungarees: Once worn by farmers and factory workers and later by Seattle-inspired grunge crowds, this is a challenging look for Birkenstock Sandals fashionista. But fear not! Dress them up with a silk shirt, a lacy top or a simple fitted t-shirt. Add a fitted blazer if you like. But, always wear stilettos unless you’re blessed with a thin long silhouette then espadrilles, ballerinas or sneakers will do.I hope you’re more tempted to try these summer staples. Come on Girls! Aren’t we supposed to have fun?! Birkenstock Sale Jump in. You may enjoy the comfort of these laid back styles. What are you waiting for?!
NEW YORK — “Growing up” in the footwear industry is no exaggeration for Gary Weiner, president of Richmond,Va.-based Saxon Shoes.“My parents started this business in 1953, and I was born in 1957. I think I was sometimes in a crib in the stockroom,” he quipped. “At Birkenstock age 13, I was running stock and then went on to selling shoes, then buying shoes, then managing people, then managing the store.”Fifty-six years after its opening, the business is still under the family’s watchful eye. Weiner’s three children, Evan, Amanda and Cody, are all involved in store operations, from technology to shoe sales to philanthropic planning, and his wife, Beth, works in Mbt Shoes vendor relations for both of the company’s stores.Recently, the entire family has been focused on opening Saxon’s second location, a 19,000-sq.-ft. unit that bowed in Fredericksburg, Va., in late July.“Saxon is a great example of an independent that is doing well,” said Scott Sessa, president of Minnetonka Moccasin. “Gary is a great merchant and understands his customer. I have no doubt that the Fitflops Clearance company will succeed [in Fredericksburg].”For his part, Weiner stressed that his expectations for the business are realistic in these challenging times.


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